Recently IA's Tara Tonini took off on an adventure across Europe to open a pop-up retail shop in Berlin, Germany. The boutique, "She Was an American Girl", was conceived during a daydream Tara had while listening to Tom Petty and the Heartbreakers. Her goal is to introduce the work of American artists, designers, and musicians to the European market. With this project she hopes to motivate all creatives to "stop dreaming and start living" and to realize that "anything you set your mind to, you can accomplish".
Western Dress by Yeeha
The store carries merchandise from Andrew Bayer and Doug Voisin's collection House of Dang, pieces from Snake Oil by Lizzie Wetzel, deconstructed knit dresses and tops from Take a Drag or Two, amazing jewelry from Tetanus, in addition to pieces from Leatherette Heart, Model Citizen, Yeeha, and Sky Girls.
Before she left town, she contributed the store's inventory to stylist Andrew Bayer who put together some promo shots with the help of photographer Mindy Byrd and model Remy Ryan.
Shirt by House of Dang, pants by Leatherette Heart, necklace by Snake Oil.
Dress by House of Dang, necklace by Tetanus.
Shirt by Model Citizen, pants by Leatherette Heart, hat by Sky Girls.
Dress by Take a Drag or Two.
Dress by Take a Drag or Two, jewelry by Tetanus.
She Was an American Girl opens June 1st, read more HERE.